Want to Chat with Anushka Sharma?
Film promotions are taking a variety of unique twists and turns to reach out to fans. That’s
exactly what the Phillauri team is doing, having registered a number in the name of Anushka
Sharma’s character, Shashi, in the film.
In a statement, Shikha Kapur, Chief Marketing Officer of Fox Star Studios said, "The unique
story-line of Phillauri where the lead actor plays a friendly spirit who cannot be seen by people,
gives us the opportunity to create a campaign that is imaginative and differentiated with
'invisibility' taking centre stage as the unique proposition… What's up with Shashi is one such
idea on Whats App where we tap into the reach of the chatting platform in the country (160
million monthly users) and encourage engagement with Shashi in a never been done before
To chat with Anushka, simply add the number, +91 9867473178 to your contacts. She may even
call you using th video call option.
Phillauri also stars Diljit Dosanjh and Suraj Sharma. The film officially releases on March 24, on
March 29 in Trinidad and on March 30 in Guyana & Suriname.